Privacy Policy
Effective: June 1, 2018
Last Updated: October 13, 2026
This Privacy Policy describes the privacy practices for the Daktari Online website at https://daktarionline.africa and its related websites and subdomains, including Daktari Online .com and Daktari Online .org (the “Sites”), and the Daktari Online mobile applications, messaging integrations and connected services, including our WhatsApp Business channels and integrations built on the Meta platform (the “Apps”). The Sites and Apps are operated by Daktari Media Africa LLC (“Daktari Media Africa”) and Daktari Online LLC (“Daktari Online”; Daktari Online and Daktari Media Africa together are referred to as “we,” “us” and “our”). We refer to the Sites and Apps collectively as the “Daktari Online Network.” The Daktari Online Network, together with the information and services made available to its users, is referred to as the “Services.” The Services include, but are not limited to, medical news, reference content, clinical tools, accredited CPD/CME courses, webinars, applications, messaging services, sponsored programs, advertising, email communications, continuing medical education, market research opportunities and discussion forums.
We provide the Services as a professional resource intended to support healthcare professionals in their efforts to provide high quality medical care to patients. You can choose whether or not you want to register as a Daktari Online Network member and use the Services. If you do choose to use the Services, you must agree to the Daktari Online Terms of Use, which is the contract between us and users of the Services. By accepting the Daktari Online Terms of Use, you confirm that you have read and understood this Privacy Policy. If you do not want us to collect, use or share information about you and your use of the Services as described in this Privacy Policy, then you should not use the Services.
By using the Services, you acknowledge that we will store, use and otherwise process your information in Kenya, where we are located. We process personal data in accordance with the Kenya Data Protection Act, 2019 and its regulations. Except as otherwise noted in this Privacy Policy, Daktari Media Africa LLC is the data controller responsible for the processing of your personal information as described in this Privacy Policy.
Summary
In short:
We collect the information you give us (such as your name, email address, phone number and professional details), the messages you send us on WhatsApp, and information about how you use the Sites and Apps.
We use this information to provide the Services, respond to you, send you messages you have asked for, keep the Services secure and, for registered members, personalize content and advertising.
We do not sell your personal information. We do not use WhatsApp message content for advertising, and we do not share it with advertisers or sponsors.
You can access, correct or delete your information at any time. See “Data Deletion Instructions” below.
Information Collected
Information about you and your use of the Services is collected as follows:
Registration: When you register as a member of the Daktari Online Network, you must provide certain personal information. This includes your name, email address, phone number, zip/postal code, profession, occupation and specialty and, depending on your country of practice, your medical license number or equivalent. You may update or supplement the personal information you provided at registration at any time through your account profile settings.
Messaging and WhatsApp Data: When you contact us or receive messages from us through WhatsApp or other Meta platforms, we collect and process the following information:
Your WhatsApp phone number and WhatsApp profile name.
The content of the messages you send to us, including text, images, documents, audio, location and other media you choose to share.
Message metadata, such as message IDs, timestamps, and delivery and read status of messages we send to you.
Your opt-in and opt-out preferences for receiving messages from us.
We receive this information through the WhatsApp Business Platform provided by Meta Platforms, Inc. We use it only to respond to your inquiries, deliver the Services and notifications you requested, and keep records of our communications with you. We do not sell WhatsApp data. We do not use the content of your messages for advertising. We do not share WhatsApp data with third parties except as described in this Privacy Policy or as required by law.
App and Device Information: When you use our Apps, we may collect information about your device, including device model, operating system and version, app version, language settings, crash logs and diagnostic data. If you enable push notifications, we also collect a push notification token. We collect this information to operate the Apps, fix errors, keep the Apps secure and send you notifications you have agreed to receive.
Payment Information: If you purchase a package, course or other paid Service, we collect the information needed to complete the transaction, such as the item purchased, amount, date, transaction reference and the phone number or email used for payment. Payments are processed by third-party payment providers. We do not store your full card details.
Services Information: We automatically collect and store information about your use of the Services. This includes your engagement with particular content, such as editorial content, courses, webinars, advertisements and sponsored informational programs from our advertisers, which may include pharmaceutical companies (“Sponsored Programs”). It also includes whether you opened a particular email or clicked on a link, your search queries, your course progress and CPD records, and how often and when you engage with the Services. When you access the Services, we also collect information about your device, including IP address, browser information (including referring URL), cookie information and advertising ID. An advertising ID is a unique, user-resettable identification number for advertising associated with a mobile device. All of this information may be associated with other information we have about your use of the Services. We collect this information using cookies and other tracking technologies, such as pixels, tags, web beacons and software development kits. If you are a member of the Daktari Online Network, we may associate this information with your registration information. For more information about our use of cookies and other tracking technologies, see our Cookie Policy.
Market Research: You may participate in market research surveys. Some are conducted by us or on our behalf for our own internal business purposes. Others are conducted by or on behalf of third-party sponsors (“Sponsored Surveys”); in this context, “sponsor” means the third party that commissioned the survey. For some surveys, you may be asked to provide personal information for re-contact or payment fulfillment purposes.
Public Forums: When you post a comment on a discussion board, E-Consult case discussion or other public forum, your username, specialty and degree are displayed with your comment by default. You may choose to display additional information in your public forum profile, including a photo, by adjusting your discussion profile settings. Information you post in a public forum is public information and may be used by us and third parties, as further described in the Daktari Online Terms of Use.
Information Forms: From time to time, we may offer you the opportunity to receive additional information or services from us or from third parties, including our advertisers (for example, sample requests, sales rep visits or direct marketing lists). If you wish to receive such information or services, you may be asked to provide personal information to fulfill the request. Unless the request form states otherwise, we may use such information as described in this Privacy Policy. Any third party involved will use your personal information as described at the point of collection.
Information from Third Party Sources: We may receive additional information about you from third-party sources to help us provide the Services. For example, we may use third-party information to verify and update your registration information, for research purposes, or to personalize the Services, including advertising.
Non-registered Users: You must register with the Daktari Online Network to access all of the Services, but you may be able to access certain limited Services without registering. Even if you have not registered, we collect information about your use of the Services through cookies and other tracking technologies. This information includes the referring website, if applicable, the type of browser you use, the material viewed, and the time and date you accessed the Services.
How Your Information May be Used
Information about you may be used for the following purposes:
Provision of the Services: We may use the information collected about you to provide and improve the Services, issue CPD/CME certificates, and conduct research supporting the development of new Services.
Messaging Communications: We use your phone number, WhatsApp profile name and message content to:
respond to your inquiries,
provide customer support,
send you service notifications, course, webinar, appointment and account updates, and other messages you have requested or opted in to receive,
keep a record of our conversations with you.
We send promotional messages through WhatsApp only if you have opted in to receive them. You can opt out at any time by replying “STOP” or by contacting us.
Email Communications: By registering as a member of the Daktari Online Network, you agree that we may use your registration information and other information we collect about you to send you email communications. These may include advertisements and other promotional materials from third-party sponsors, including pharmaceutical companies.
Personalize the Services Including Advertising: We may personalize the Services, including the advertising you see within the Daktari Online Network, on third-party websites and in our email communications. We base this personalization on your registration information, information collected about your use of the Services, and information we receive from third-party sources as described above. We do not use WhatsApp message content for advertising.
Member Profiles: We may associate information we have collected about your use of the Services with personal information you have provided to us, creating a profile of you that we may update from time to time (“Member Profile”), as further described below.
Verification Purposes: We may use your information, together with information from third parties, to verify your identity and/or professional credentials.
Account Management: We may use your information to administer your account, process payments, respond to your inquiries, fulfill your requests and send you administrative communications about the Services.
Security and Investigations: We may use your information to keep the Services secure and to detect, investigate and defend against fraudulent or unlawful activity and violations of the Daktari Online Terms of Use.
Legal Basis for Processing: We process your personal information on one or more of the following bases:
your consent,
the performance of our contract with you (the Daktari Online Terms of Use),
compliance with our legal obligations,
our legitimate interests in operating, securing and improving the Services.
Where we rely on your consent, you may withdraw it at any time.
Data Received from Meta Platforms
This section applies to all information we receive through the WhatsApp Business Platform and other Meta products (“Platform Data”):
We use Platform Data only to provide the messaging features described in this Privacy Policy, to operate and secure our integration, and to comply with the law.
We do not sell, license or purchase Platform Data, and we do not transfer it to data brokers or advertising networks.
We do not use Platform Data to build or augment user profiles for advertising, to make eligibility decisions (such as for housing, employment, insurance, credit or healthcare), for surveillance, or to discriminate against any person.
We share Platform Data only with service providers that process it on our behalf under confidentiality and security obligations, or where required by law.
We process Platform Data in accordance with the Meta Platform Terms and the WhatsApp Business policies.
You may request deletion of your Platform Data at any time as described in “Data Deletion Instructions” below.
Sharing Your Information with Third Parties
Information about you and your use of the Services may be shared as follows:
Contractors Who Work for Us: We work with third-party contractors and service providers who help us provide the Services and otherwise operate the Daktari Online Network. These include hosting providers, email delivery providers, payment processors and messaging platform providers such as Meta Platforms, Inc. (for WhatsApp). These providers process information only on our instructions and for the purpose of providing their services to us.
Advertising and Sponsored Programs: We may provide your personal information to third-party sponsors of advertisements and Sponsored Programs, subject to applicable law. We do not share WhatsApp message content with advertisers or sponsors.
Member Profiles: Daktari Media Africa may provide Member Profiles, and portions thereof, to third parties, including our advertising customers. Contact information is excluded.
Market Research Surveys: If you receive remuneration for participating in a Sponsored Survey, we may be required to provide the sponsor with your personal information for recordkeeping and/or regulatory reporting purposes.
Continuing Medical Education: Daktari Online may provide your personal information to other accredited providers and regulatory bodies who certify or record CME/CPD offered through the Services.
Adverse Event Reporting: If you provide us with information about an adverse event involving a pharmaceutical product, we may be required to report that information, along with your contact information, to the manufacturer.
Aggregated Information: We may provide aggregated information about users of our Services to third parties as we deem appropriate in our sole discretion. Aggregated information does not identify you personally.
Business Transfers: If we transfer a business unit or an asset to another company, that company will be required to treat any personal information collected under this Privacy Policy consistently with the applicable terms.
Legal Requirements: We may release personal information when required to comply with valid legal requirements, such as a law, regulation, search warrant, subpoena or court order.
We do not sell your personal information.
Data Retention
We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy:
Registration and account information is retained while your account is active and for a reasonable period afterwards to meet legal, accounting and reporting obligations.
CPD/CME records and certificates are retained for as long as required by the relevant accrediting or regulatory bodies.
WhatsApp messages and message metadata are retained for no longer than is needed to respond to you, provide the Services and maintain records of our communications, after which they are deleted or anonymized.
If you request deletion of your data, we will delete it as described below, unless we are required by law to keep it.
Security of Information
We have implemented appropriate technical and organizational security measures to protect the personal information under our control from unauthorized access, use and disclosure and from accidental loss. When you enter personal information, we encrypt its transmission using SSL/TLS technology. Messages we receive through the WhatsApp Business Platform are transmitted to our systems over encrypted connections and verified before processing. Access to personal information is restricted to authorized personnel who need it to perform their duties. You are solely responsible for maintaining the security and confidentiality of your account username and password. Unfortunately, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Your Rights
Subject to the Kenya Data Protection Act, 2019 and other applicable law, you have the right to:
be informed of how your personal information is used,
access the personal information we hold about you,
request correction of inaccurate or misleading information,
request deletion of your personal information,
object to or restrict certain processing, including processing for direct marketing,
request a copy of your personal information in a portable format,
withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at support@daktarionline.africa. You also have the right to lodge a complaint with the Office of the Data Protection Commissioner of Kenya.
Data Deletion Instructions
You may request deletion of your personal information, including any data we received through WhatsApp or other Meta platforms, at any time by doing any of the following:
Send an email to support@daktarionline.africa with the subject line “Data Deletion Request” and include the email address or phone number associated with your account or WhatsApp conversation.
Send the message “DELETE MY DATA” to our WhatsApp Business number, listed on our Contact page at https://daktarionline.africa/contact.
Use the account deletion option in your account profile settings on the Sites or Apps, where available.
We will verify your identity and confirm receipt of your request. We will then delete your personal information within 30 days, except for information we are legally required to retain. We will notify you once the deletion is complete.
Choice and Control
Account Information: You may update your registration information at any time through the Account Management feature available on each of the Sites and Apps. You may also contact Customer Support and request that your registration information be updated or deleted.
Messaging: You may stop receiving WhatsApp messages from us at any time by replying “STOP” or by blocking our WhatsApp Business number.
Cookies: Most browser software can be set to reject all cookies, including third-party cookies. If you choose to reject our cookies, your ability to access and use the Services will be limited.
Email Communications: If you no longer wish to receive a particular type of email communication from us, you may unsubscribe by clicking the “unsubscribe” link at the bottom of the email.
Push Notifications: We may send you push notifications from time to time. If you no longer wish to receive them, you may turn them off at the device level.
Note to Users Outside of Kenya
Daktari Media Africa and Daktari Online are located in Kenya, as is the Daktari Online Network’s technical infrastructure. To provide the Services to you, we must transfer your personal information to Kenya, where it will be stored and processed in accordance with this Privacy Policy. We may also transfer your information outside Kenya to service providers with operations in other countries, including Meta Platforms, Inc. for WhatsApp messaging. Where we do so, we take appropriate safeguards as required by applicable law. By using the Services, you consent to such collection, storage and processing in Kenya and elsewhere.
Children’s Privacy
The Daktari Online Network and the Services are designed and intended for use by adults. They are not intended or designed to be used by children under the age of 18. We do not knowingly collect personal information from any person under the age of 18. If we learn that we have collected such information, we will delete it.
Privacy Policy Changes
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective upon posting of the modified Privacy Policy unless we advise otherwise. If we make any material changes to this Privacy Policy, we will notify you before the change takes effect, by email (sent to the email address in your account profile) and/or by a notice on the Sites. We encourage you to review this Privacy Policy periodically for the latest information on our privacy practices. By continuing to use the Services after changes are made to this Privacy Policy, you agree to those changes.
Contacting Us
If you have questions about this Privacy Policy, your personal information, your account or the Services, or if you wish to make a data access or deletion request, contact us at:
Daktari Media Africa LLC
Nairobi, Kenya
Email: support@daktarionline.africa
Website: https://daktarionline.africa/contact
Please note that if you contact us for assistance, we may need to authenticate your identity before fulfilling your request.
Effective Date: June 1, 2018
Last Updated: October 13, 2026