Video S1 · E12 Beauty, Influence & Aesthetic Medicine

The New Face of Beauty: Aesthetics & Influence - Part 2

Dr. Andrew Were explores the changing world of aesthetic medicine in Kenya, from social media and evolving beauty standards to the growing influence of young people and the importance of ethical, informed patient care.

About this episode

In Part 2 of our exclusive Daktari Tone conversation with Dr. Andrew Were, Board Certified Plastic Surgeon and Founder of Refine Plastic and Aesthetic Surgery Centre, Nairobi, we explore the forces reshaping plastic and aesthetic medicine in Kenya.

Dr. Were takes us beyond the operating room to discuss the latest trends in aesthetic surgery, what is driving growing interest in cosmetic procedures, and how changing attitudes are influencing the way people think about appearance, confidence and personal choice.

A key part of the conversation is the growing influence of social media. From digital beauty trends to carefully curated images, social platforms are playing an increasingly important role in shaping expectations and influencing decisions around aesthetic treatments. Dr. Were shares his perspective on navigating these changing expectations from a professional and ethical standpoint.

We also explore the role of young people in redefining beauty and body confidence, including how changing cultural attitudes are creating new conversations around self-image and aesthetic care.

At the centre of it all is the importance of ethical practice, patient education and informed decision-making. In an increasingly image-driven world, Dr. Were highlights why responsible medical guidance matters and why patients should approach aesthetic procedures with realistic expectations and a clear understanding of their options.

This episode is not simply about plastic surgery—it is a conversation about culture, confidence, social influence, medicine and the evolving meaning of beauty in Kenya.

In this episode, we explore:
Aesthetic surgery trends • Social media and beauty standards • Youth and body confidence • Patient decision-making • Ethical aesthetic practice • Patient education • Changing perceptions of beauty • The future of aesthetic medicine in Kenya

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